对于现在的生态食品品牌来说，大家无非是找到一个支柱去证明自己的产品有多么的健康安全，而且品质好，此次这家品牌设计公司的设计理念即是强调品牌的专注于产品的生态有机。

Jucy Lu is a cold-pressed juice and health food shop that uses premium organic ingredients to provide necessary provisions to replace fast food with convenient healthy food. Jucy Lu does this by creating products that will not only be beneficial for you, but will also encourage you to live better. The ultimate goal being the creation of a lighthearted company that has only the best in mind for its clients.

Our proposal has at its core Jucy Lu’s altruistic philosophy while bringing attention to the hand-made aspect of the food and juices they produce. The brand is amicable, simple but well crafted, maintaining an almost monochromatic scheme to achieve balance. With this in mind we created: a large set of illustrations, typographic arrangements, icons, stamps and stickers; all of which are intermixed on the packing.